In 2017 we are taking things to a whole new level, we’ve got our hands on a 7000m2 industrial building in the heart of the city, thanks to a new Principle Partnership with HPG. We are working closely with the City and our partners to create a new template for creative organisations to activate large scale temporary space for performance.
Sydney Fringe CEO and Festival Director Kerri Glasscock believes the partnership is a once-in-a-lifetime opportunity for the Fringe and the independent sector: “We are thrilled for Sydney Fringe to have a new Principle Partner for 2017. With space at an absolute premium in Sydney, artists increasingly need to think outside the box for performance space with Fringe focusing on pop-ups in recent years. This is a game-changing opportunity for the Festival to form a collaborative partnership with the private sector to create a working model that utilises large-scale unused space in the city to create a buzzing festival hub.”
The building will be transformed into a temporary creative arts hub, we’ll be moving Fringe HQ there, building performance spaces, using it for a festival hub and providing affordable space to hundreds of local creatives. So stay tuned!!!!!
HPG’s Managing Director, Dr Adrian Liu, said the Sydney Fringe Festival was a natural fit for HPG as it embodies and embraces the very principles which the company will be delivering at its vibrant new precinct at Sydney Park.
“We are at the start of this very dramatic and transformative journey and we’re delighted that an arts festival as much loved and celebrated as the Sydney Fringe Festival is a part of that story,” Dr Liu said.
“This partnership is also allowing us to open our doors and welcome the community in to explore this huge, cavernous space and be a part the transformation which will take place over the coming years."
“By initiating this collaboration, we have established a unique model of utilising otherwise disused development sites for cultural activations during the lengthy development approval process, and I would encourage our developer colleagues to also consider following suit."