In 2019 with support from property owner Greencliff, and funding provided by the City of Sydney and the State Government of NSW the Sydney Fringe activated a site at 26 Bays Water Rd, Potts Point as a temporary open-access/non-curated arts hub for the independent arts sector of Sydney.
The project activated a new full-time, multi venue, open-access independent arts hub in the Kings Cross precinct based on the Fringe Hub model created as part of the annual Sydney Fringe Festival. This hub provides vital new performance space for emerging/early career artists, and helps promote the area as a new theatre precinct.
The FRINGE HQ project aimed to build a business case for upfront seed funding on a shared risk model to enable the cultural sector to open more space in Sydney; and through its operation demonstrate sector demand for non-curated space for hire.
A shared risk model was proposed with Local & State Governments contributing to establishment seed funding, and the private sector and cultural organisation both contributing to the running costs.
The data gathered during the initial period will enabled the Sydney Fringe to build out a business case for seed funding of creative space, and explore viable business models for the future.
This project also demonstrated the demand from the sector for open access space, and assisted in driving a change of narrative for the Kings Cross area as a vibrant theatre precinct. FRINGE HQ as a concept is now continuing across multiple sites across Sydney, you never know where FRINGE HQ will pop-up next.