With over 28 years of experience in the media and entertainment industry, Adam is a creative and strategic leader who thrives on delivering impactful and innovative programs and partnerships. Adam has a proven track record of innovative cultural programming, generating new income streams, managing complex projects, and leading high-performing teams across various platforms and genres.

Overseeing the artistic direction, production, marketing, and revenue of the country’s largest music and cultural events. Adam is passionate about creating and showcasing diverse and engaging experiences that connect and inspire audiences, artists, and communities. Adam also serves as a board member of Word Travels, a non-profit organisation that promotes literary and spoken word arts. His mission is to leverage his skills and networks to support and amplify the voices and stories of emerging and established talent.