Marketing Resources

Welcome to Marketing Resources, your go-to hub for all things marketing and selling your show at Sydney Fringe Festival! Whether it’s your first time at Fringe or you’re a Fringe veteran, we’ve got the tools to help you get the word out, build your audience, and fill those seats. Explore our guides below.

Getting Started

Key festival & marketing dates & meet the marketing team

Logos, Style Guide & Artist Assets

Keep your promo materials looking sharp and on-brand

Marketing Strategy Guide

Practical tips to understand marketing and how to sell your show

Media Contacts & Media Kit Tips

Key media & reviewer contacts & how to create the perfect media kit

Social Media Advertising

Find your audience online and level up your digital strategy

Schedule a Chat

Book a 15min basic marketing consult